The sleek 31-story apartment tower in Uptown will be positioned at the top of Dallas’ rental market.
Crescent Real Estate has built or bought more Uptown Dallas properties than any other developer.
But its next project planned north of downtown Dallas is something different for the Fort Worth-based firm.
The developer’s tower under construction on Maple Avenue will be one of the most exclusive rental communities in town. At 31 floors, it’ll also be one of the tallest buildings in Uptown.
The high-rise, located just north of the landmark Crescent complex, was designed by well-known architect Richard Keating.
“We think Rick Keating did a magnificent job,” said Crescent managing director Joseph Pitchford. “He’s, from our perspective, one of the masters of the tall building form.
“He’s had a big impact on the Dallas skyline.”
Keating’s Dallas credits include the Trammell Crow Center and Chase Tower on Ross Avenue — two of downtown’s landmark postmodern skyscrapers.
His sleek Uptown tower looks nothing like those 1980s granite buildings. It’s a modern structure with a mostly glass and prefabricated plaster panel exterior.
“We think Dallas is ready for something soft contemporary — a residential building that is distinctly more modern,” Pitchford said.
Keating Architecture worked with Dallas’ GFF to design a building with only 177 apartment units.
“We purposely didn’t end up with a huge number of units,” said Crescent senior vice president Scott Rodgers. “We wanted a very exclusive building.
“We also saw the market was very successful on the higher end, larger profile units,” Rodgers said. “Not everyone wants to live in a 350-unit building.”
The apartments at 2811 Maple will average about 1,500 square feet — almost twice the size of a typical new rental unit in North Texas. The largest three-bedroom apartments will total about 2,600 square feet.
And the smallest rental residence will start at more than $4,000 a month.