- Steve Brown, Dallas Morning News

Vero Sade eyes $2 billion in deals from Texas to Florida.

A Houston-based property firm that recently purchased an Uptown Dallas apartment tower is targeting $2 billion in projects in Texas and Orlando.

Vero Sade was founded last year and has residential developments in the works in Dallas, Houston, San Antonio and Orlando totaling 4,500 units.

Earlier this year, the developer quietly acquired a residential high-rise named 3700M on McKinney Avenue in the Cityplace district.

Completed in 2018, the 21-story rental tower contains 381 apartments. The $100 million project was developed by Forest City Enterprises.

New owner Vero Sade describes itself as an integrated lifestyle development firm.

“We see Vero Sade as an innovative, lifestyle-driven platform that reimagines and fosters interpersonal interactions and connections,” co-founder Yoni Sade said in a statement. “Our long-term vision is to thoughtfully and efficiently introduce an array of one-of-a-kind concepts, ranging from hospitality and residential to retail, that utilizes placemaking, design, technology, personalization and programming to bring people together.”

Sade is also the chairman of Sade Capital, which specializes in the acquisition, development and management of multifamily properties.

His partner is Daniel Bassichis, a former Goldman Sachs executive alum who is also the co-founder of investor Vero — formerly Admiral Capital Group.

Admiral Capital Group was founded by Bassichis and basketball Hall of Famer David Robinson. The company has made several office building acquisitions in North Texas.

“Vero Sade’s vertically integrated model bypasses the fragility of the supply chain and will enable us to deliver a more curated and higher-caliber product in a shorter timeframe and without compromising on quality or aesthetics,” Bassichis said in a statement.

Vero Sade also focuses on hospitality management, logistics and architecture and design.

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