- D Magazine

The investment and development guru is known for the exceptional quality of his projects, including the iconic Crescent complex in Uptown and the forthcoming Crescent Fort Worth.

Over the course of his career, John Goff has shown an uncanny gift for choosing just the right projects and investments at just the right time. The chairman of Crescent Real Estate is also known for boldly bringing the highest level of quality to his developments.

His portfolio speaks for itself, starting with The Crescent in Dallas, a project so significant to Goff he named his company after it. The 1.3 million-square-foot complex sparked the development of Uptown, one of the most successful real estate submarkets in the nation.

Then there’s McKinney & Olive. Designed by acclaimed architect Cesar Pelli, the 536,000-square-foot, 20-story tower kicked off a next-gen round of development in Uptown and set the tone with its modern sophistication.

And coming soon is Crescent Fort Worth, a mixed-use Cultural District development that will add 168,000 square feet of office space, 167 luxury residential units, and a 200-room boutique hotel. The project will serve as the new home base for Crescent Real Estate, Goff Capital, and Canyon Ranch, Goff’s luxury wellness brand that operates destination spa resorts.

Goff’s real estate success is not limited to development. He’s also known for his investment prowess—including joining his mentor Richard Rainwater in taking an early stake in The Staubach Co., a $1 million bet that turned into a nearly $70 million return.

For these reasons and many more, D CEO is pleased to honor Goff with its Pioneer Award for 2022, the highest honor in its Commercial Real Estate Awards program. He will be presented with the award at an exclusive March 30 event and profiled in the magazine’s April issue.

Click here more information on D CEO’s Commercial Real Estate Awards, including a complete list of finalists for 2022.

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