It’s often worth noting when a retailer that was born online decides it also needs to be in the brick-and-mortar world.
Men’s shirt maker Untuckit opened its first Dallas store this week in Uptown Dallas’ West Village. The 1,810-square-foot-store is at 3699 McKinney Ave. and adds to the shopping district’s growing group of men’s retailers: Allen Edmonds, Banana Republic, Brooks Brothers, Daniel Taylor Clothier, J.Crew, Lucky Brand, Q Clothier, Rye 51 and Suitsupply.
Untuckit is known for designing men’s shirts that don’t have to be tucked in. Think of its button downs as a Wall Street or preppy version of the Cuban guayabera.
Since its original style, Untuckit has expanded to polos, t-shirts, henleys, vests, sweatshirts and jackets.
It was founded in 2011 and opened its first store in 2015 in New York. The Dallas store is its sixth, and there’s one other Texas store in Austin. Stores are in the works for Philadelphia and St. Louis, according to its website.
Amazon is attracting a lot of attention with its bookstores and, more recently, a couple food store tests in Seattle. Bonobos, Warby Parker and Trunk Club led the online movement to brick-and-mortar, and all have stores in Dallas.
Athleta is another one. It recently opened in Oak Lawn’s Turtle Creek Village shopping center. The brand started online in 1999. Gap Inc. bought it in 2008 and started opening Athleta stores in 2011. The chain of athleisure women’s apparel stores now has more than 100 stores.