- Steve Brown, Dallas Morning News

The newest office address in Dallas’ Uptown district is three decades old. But you would never know that by looking at the building at 2401 Cedar Springs.

Crescent Real Estate spent the last two years stripping the seven-story office back to the bones and rebuilding it with a new exterior and a complete revamp inside.

“It’s effectively a new building,” said Crescent managing director John Zogg. “Inside, we took it down to the concrete and replaced all the systems. And a lot of the exterior has been replaced.”

The building’s post-modern style has been replaced with a modern design by Dallas architect Corgan.

The old domed porte cochère at the front of the building was demolished to make way for a lighted glass tower and outdoor lounge area facing the landmark Crescent across the street.

An 8,000-square-foot restaurant space with a large outdoor patio has been built on Maple Avenue.

“Pre-COVID, there was a lot of interest and even post-COVID there are a handful of really good restaurants looking around,” Zogg said.

The ground floor lobby has been opened up with glass on both sides of the building on both Cedar Springs Road and Maple Avenue.

“We’d like to embrace Uptown, and we’ve added more pedestrian walkways and added outdoor patio space to make it part of the neighborhood,” said Crescent’s Marissa Parkin.

Crescent hopes to lease the 200,000-square-foot property to either a single tenant or several businesses.

“We are talking to several tenants that would break it up,” Zogg said. “There is an incredible branding opportunity at the Main and Main corner of Uptown.”

Crescent and partner Goldman Sachs purchased the building early in 2018.

For much of its life, the building was home to GuideStone, the pension and investment affiliate of the Southern Baptist Convention. GuideStone moved to a new location on LBJ Freeway and sold the building.

Crescent bought 2401 Cedar Springs just as it was finishing up a more than $30 million renovation of its namesake property across the street.

The developer also built the nearby McKinney & Olive office and retail center.

“We took a lot of things that were received really well at our McKinney & Olive project for this Cedar Springs building,” Zogg said.

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